Day One at the Independent Fashion Bloggers conference was exciting, though a lot was still left to be lusted after. The conference is taking place in New York's prestigious SoHo community and is bigger than ever before. While I thoroughly enjoyed meeting other bloggers and brands, listening to the panelists, and bearing witness to one of the funniest and most awkward interviews I've seen featuring a certain Coco Rocha and Derek Blasberg, I feel as though us bloggers' primary questions have gone unanswered. And, please, let me know if I'm just delusional.
All the answers given seem to be sung to a similar tune, one that goes a little something like "create unique, original content"..."develop your personal voice"... and "figure out what's right for your blog". Yes. Most of us do know these points. I grew slightly frustrated as Day One came to a close because, while the networking is unparalleled and the experience as a whole is superb, we're here to learn and not to be told the same thing over and over. I realize there's no magic formula for blogging success. Personally, I don't intend to ever make a career out of blogging. I love it, but if you know me you know my goal is to work in fashion entertainment or PR. For those who are in search of ways to make their blog their full time job, I would hope my frustration is shared at least slightly.
What could have been better? Well, it would have been nice to see examples of the panelists' work and to learn how they started out and crafted their brand and voice. It's one thing to walk away from the day feeling inspired and seeing a handful of top bloggers who are really killing it in the industry, but it's another (far more beneficial) thing to walk away feeling as though you can really relate to that group of bloggers and have a more concrete notion of how similar tactics can be applied to your own blog. Oh, and I'd have loved to see Chiara Ferragni as a keynote speaker. She's a fashion blogging pioneer, for crying out loud!
Don't get me wrong, IFB is a fabulous resource for all bloggers - hobbyist and professional. The line up for Day Two already has my heart quickening and I'm really looking forward to it. If nothing else comes from this post except my own feeling of relief for getting my yearning for something a little more off my shoulders, so be it. However, if someone from the IFBCON team happens to hear of my request for more applicable teachings - or of others' - then all the better. Goodnight New York City and goodnight world. Tomorrow, I get to figure out the subway system. *Winces*